Unique Fold Options for Your Marketing Masterpiece

Posted on Wednesday, September 23, 2020 02:18 AM

Looking to add some finishing flair to your next marketing piece?

Unique, eye-catching folds offer so much room to flex your creativity! When creating your next masterpiece, here are some fun print folds to consider:

Sliding Message Sleeve Mailers

To fuel engagement with your prospects, try a die-cut envelope that peaks through to a sleeve mailer inside.

Upon first glance, readers see one message or image. But when they slip the inner card out of the envelope, a brilliant reveal appears from the back panel.  

Accordion Folds

Accordion folds are great because they fold down small but hold a great deal of information.

Accordion folds resemble the letter “Z” and zig-zag back and forth, dividing a page into thirds (or even sixths!). Use them for brochures, mini-booklets, or sticker-sealed mailers. The average accordion-folded sheet includes two folds and six panels of design space (front and back). Make the most of your real estate with this flexible, engaging design.

Poster Folds with a Zip Strip

Looking to send something large in a pocket-sized package?

Try a zip strip opener with an inner package that unfolds to a unique shape or size. Whether the folded section is wide and narrow or opens as an iron-cross brochure, this small package blooms bright for a big, memorable impact.

Roll Folds

Rolls folds consist of four or more panels that roll into each other.

Also known as a barrel fold, this option is perfect when you have a considerable amount of content but you need to keep the finished product as compact as possible. Roll folds also spark curiosity and depth as you reveal a new message or theme with each opening panel.

Exotic Folds

Like intricate origami, exotic folds are non-standard, completely unique folds created to a designer’s specifications.

Though they can be expensive, exotic folds allow you to stretch the limits in unforgettable ways. From a flower-petaled postcard to a custom-printed folding box, these highly tailored pieces will give your media a fancy, luxurious edge.

Pop-up Folds

When you want to add extra dimension to your booklet or brochure, go 3D with a die-cut and fold technique that creates a pop-up feature from within.

Pop-up pieces should instantly pique customer interest with a direct focus on the product or service you are promoting. Examples might include:

• A performing arts invitation that reveals a pop-out “stage” once the card is unfolded
• A fold-over mailer or brochure designed to look like a briefcase, which springs open to deliver your unforgettable offer
• An architect’s brochure that brings to life a 3D city skyline, with revitalized storefronts in the center

A Shape That Tells Your Story

No matter what fold or design you choose, remember your story should play the starring role.

Choose a focused narrative and weave it through your imagery, tabs, pullouts, pop-up text, or brochure copy. From fun folds to creative exterior packaging, great designs will blend all these elements to share your clever, cohesive story. 

Want to go a cut above the competition? Leverage your printed piece’s shape to add character or dimension people just won’t forget!